VASA: Connecting individuals and communities on a global scale who have interest in media studies, art, photography and digital media arts. Transmedia is a VASA project.
Transmedia is looking for associate editors and/or writers to submit essays on photography and digital media, exhibition reviews, artist / photographer profiles and exhibition announcements or overviews of exhibitions.
Writing an artist profile or doing a gallery overview or exhibition review doesn’t have to be difficult.
The Writing Process
Good writing is a product of acute observation and translating those observations into dynamic…vivid sentences and paragraphs.
Strong writing is also a product of attention to detail, being hyperaware of the world around you.
The way to keep those observations fresh and vivid is to get them down on paper as soon as you experience them.
If you wait too long you forget the magical little details about the artist and/or exhibition such as colors, textures, shapes, sounds, expressions and attitudes.
v Record your observations in a journal using vivid descriptions and attention to detail
v Read the work out loud
Show Me – Don’t Tell Me!
Don’t tell me the exhibition was great.. That’s a vague generalization and it doesn’t really communicate what you experienced.
Show me: “The gallery space was packed with people engaging one another in animated conversation about the visually dynamic black and white portraits of local celebrities hanging in the show”
Your role as the writer is to transfer your experiences or knowledge of a situation to the reader in a vivid, concise, dynamic way.
Telling and Showing
When you show the people, places, and happenings in your story, you invite your reader into the actual texture of events, to feel, see, hear, hear, taste, and smell what it was to be present
You can tell your reader that the gallery space looked cold and sterile, or you can show the bare white walls lined perfectly even with 16×20 color photographs in black metal frames.
“The action speaks for itself,” we sometimes say, meaning no explanation is needed. We know explanations are useful, but we know, too, that events themselves are often more dramatic and revealing. When you show the people, places, and events in your story, you invite readers into the texture of experience, to feel, see, hear, hear, taste, and smell that experience.
Often a single, well-chosen detail–close-bitten fingernails or a half-buttoned, black silk shirt–will show more than a full paragraph of explanation can tell, and will also be more convincing and memorable.
The Lead of a Exhibition Review of Artist Profile
The lead is the most important part of story and the most difficult part to write. It must do more than summarize the story; it must also arouse readers’ interest and lure them into the story. After deciding which facts are most newsworthy, a reporter must them summarize those facts in sharp, clear sentences, giving a simple, straightforward account of what happened.
The Questions a Lead Should Answer
Leads emphasize only the most important of the reporters’ six questions (Who, What, When, Where, How, Why), which vary from one story to the next.
How to Write an Effective Lead
Be concise, 18-20 words (30 at the most). The lead must be easy to read and understand. A lead should report a story’s highlights.
Good leads contain interesting details and are so specific that the readers can visualize the events they describe.
Use Strong, Active Verbs
Writers prefer strong, active verbs because they are more colorful, interesting and dramatic.
Emphasize the Magnitude of the Art Event
If a story is important, reporters emphasize its magnitude in the lead, often by revealing the number of dollars, buildings or other objects it involves. Most good leads emphasize the impact that stories have on their participants or readers.
Stress the Unusual
Leads also stress the unusual. By definition, news involves deviations from the norm — the unusual rather than the routine. What was unique about the artist, photographer and/or the work?
Formatting Photographs for Submission:
1. Make sure your images at set @ 72 dpi/ppi
2. Set photos (JPEGS) approximately between 900 – 100o Pixels Horizontal or Vertical if Vertical Image. You can be as creative as you like when uploading your images into your post as long as they are close to these specifications. Try and include at least 3 images in your articles to illustrate them.
— you need to include your contact information: name, email, city/country
– you need to include the name and email address of the artist and the gallery
v Submit a MS Word or RTF File to Patrick Keough Submitting your manuscripts and images
— please send all manuscripts and images to: firstname.lastname@example.org
— for reports on exhibitions and events postings should be limited to 250 – 1000 words
— for reviews and essays , word count should be approximately 1000 – 1500 words
— authors need to edit and spell check their manuscript
— websites links are required for exhibitions, events.
— website address for the artist if possible (group shows may be more difficult)